The augmented reality shopping landscape has matured dramatically, with dozens of sophisticated applications now offering realistic product visualization across fashion, beauty, furniture, and accessories. These tools have become essential for confident online shopping, enabling consumers to preview purchases with near-perfect accuracy before committing to buying. Here are the most impactful AR shopping apps across key categories that every savvy shopper should know about.
Furniture and Home Décor
IKEA Place (Rating: 4.6/5 stars, 5,577+ ratings)
IKEA Place remains the industry standard for furniture visualization, with over 12 million downloads and 2.3 billion product views since launch. The app allows customers to scan their floor space and place true-to-scale 3D furniture models from IKEA’s complete catalog in their living spaces. Users can visualize how sofas, tables, chairs, and decorative items appear in their actual environments, rotate items to view from different angles, and save multiple room configurations to compare before purchasing.
The app’s success is quantified: it achieved 11% improvement in online sales conversion rates and 22% reduction in returns. For furniture shoppers uncertain about dimensions or how items coordinate with existing décor, IKEA Place is indispensable.
Wayfair – View in Room 3D (Rating: 4.5/5 stars, extensive user base)
Wayfair’s “View in Room 3D” feature represents one of the most sophisticated furniture AR implementations, combining advanced lighting simulation with intuitive product placement. Users can place multiple virtual furniture pieces simultaneously and see exactly how they interact with existing décor through realistic lighting effects.
The app demonstrates exceptional business performance: customers using AR features show 92% higher conversion rates and are 11x more likely to purchase compared to non-AR users. For comprehensive home redesigns or furniture arrangement planning, Wayfair’s integrated catalog and virtual room design capabilities make it essential.
Houzz
Houzz’s AR capabilities enable customers to visualize furniture, décor, and home improvement products in their spaces. The platform integrates seamlessly with Houzz’s vast design inspiration library, allowing users to browse design ideas and immediately see how specific items appear in their homes.
Beauty and Makeup
YouCam Makeup (Industry-leading beauty app, millions of active users)
YouCam Makeup dominates the virtual makeup try-on category, featuring real-time visualization across seven makeup categories: lip color, blush, foundation, eyeliner, eyeshadow, mascara, and eyelash. The app’s advanced facial recognition technology delivers 91.5% shade matching accuracy and 94.2% facial recognition precision, ensuring makeup previews accurately reflect how products appear on individual complexions.
Users can create saved makeup looks, save favorites for later reference, and purchase directly through the app. The ability to experiment with multiple products simultaneously—testing eyeshadow combinations, lip shades, and blush colors together—makes YouCam Makeup ideal for anyone hesitant about color selection.
Sephora Virtual Artist (Integrated within Sephora app)
Sephora’s Virtual Artist app features AR makeup try-on integrated directly within the Sephora mobile app. Users can virtually try lipstick shades, eyeshadow combinations, and complete makeup looks with realistic color rendering. The app recorded over 200 million shades tried by users, demonstrating enormous consumer engagement. Sephora’s TikTok integration with AR makeup filters achieved a 15.4% engagement rate, making it one of the platform’s most engaging experiences.
Modiface (Best for beauty technology solutions, integrated with L’Oréal brands)
ModiFace powers virtual try-on for L’Oréal, Lancôme, and other luxury beauty brands. The platform delivers sophisticated beauty AR technology with exceptional color accuracy across diverse skin tones.
Banuba (Best for face AR technology)
Banuba specializes in face AR technology, delivering high-quality virtual try-on across multiple beauty categories. The platform is particularly strong for eyewear and makeup try-ons with smooth real-time facial tracking.
Fashion and Apparel
Warby Parker (Rating: 4.6/5 stars)
Warby Parker’s mobile app features award-winning virtual try-on for eyeglasses and sunglasses, with an innovative “Glasses Eraser” feature that removes your actual glasses while you try on virtual frames—enabling clear vision while testing pairs. The app includes an AI-powered “Advisor” feature analyzing facial structure to recommend frame sizes likely to fit perfectly. The virtual try-on technology is shockingly realistic, displaying exactly how frames sit on your individual face shape and size.
Beyond try-on, the app enables contact lens reordering through simple scans, prescription management, and seamless frame shopping. For anyone buying glasses online, Warby Parker’s combination of realistic visualization and AI-powered recommendations makes the experience nearly identical to in-store shopping.
Google Virtual Try-On (Integrated in Google Search, Shopping, and Images)
Google’s AI-powered Virtual Try-On allows users to upload a full-body photo and see clothing layered onto their image with realistic accuracy. Supported by major fashion brands including H&M, Levi’s, Anthropologie, Everlane, and LOFT, the feature works directly within Google Search and Shopping, eliminating the need for separate app downloads.
Users can explore diverse model options representing different sizes, skin tones, and body types, enabling realistic visualization on models matching their appearance. The feature supports color variations and style customization, showing how each version appears instantly.
ASOS AR App (Integrated within ASOS mobile app)
ASOS’s mobile app features AR technology enabling customers to view clothing on personalized virtual models generated from their body measurements. This customized approach shows exactly how items will fit on their specific body shape rather than generic sizing references.
Google’s Enhanced Try-On with Diverse Models (2025 launch)
Google recently expanded its try-on capabilities specifically for apparel, utilizing generative AI to create realistic renders of garments on AI-generated models representing diverse body types, sizes, skin tones, and features. The system renders how garments drape, stretch, and respond to body movement in realistic fashion. The feature is embedded directly in Google Search for frictionless access without app installation.
Wanna (formerly Wannaby) (Best for footwear and accessories)
Wanna specializes in AR try-on for fashion footwear and jewelry, delivering hyper-realistic visualizations with accurate texture and material rendering. Users can virtually try on shoes on their feet or jewelry on their hands with exceptional accuracy.
Multi-Category and Platform-Specific Solutions
Augment (Best for comprehensive AR visualization across categories)
Augment is a powerful cross-category AR platform supporting furniture, art, fashion, and décor visualization. The cloud-based system simplifies 3D model management and offers white-label customization matching brand aesthetics. WebAR capabilities enable browser-based access without app installation. Augment’s user-friendly dashboard enables non-technical users to create and launch AR campaigns.
Shopify AR (Built directly into Shopify platform)
For retailers using Shopify, native AR integration allows merchants to add AR product visualization to their e-commerce stores without separate app dependencies. This streamlined approach is ideal for small to mid-size retailers launching AR without substantial technical overhead.
Threekit (Best for customizable, photorealistic AR experiences)
Threekit stands out for photorealistic 3D visualization with advanced customization capabilities. The platform excels for retailers with extensive product catalogs or brands offering customization options, handling complexity that other platforms struggle with. The investment is higher than alternatives, but visual quality and scalability justify costs for serious retailers.
Picture It (Best for eCommerce-specific AR, especially art and furniture)
Picture It specializes in AR visualization for e-commerce, particularly strong for art stores, galleries, and furniture retailers. Artists and galleries using Picture It have reported selling hundreds of artworks online monthly, demonstrating powerful ROI. A 5-star rating and positive testimonials reflect user satisfaction.
Beauty-Specific Platforms
MirrAR (Best for personalized virtual shopping across jewelry, beauty, and accessories)
MirrAR enables realistic virtual try-ons with 360-degree views for jewelry, beauty products, and accessories. The platform features 300+ facial points for precise makeup placement and detects wide-angle facial profiles with exceptional accuracy. WebAR implementation requires no app installation, increasing accessibility.
Perfect Corp (Best for comprehensive beauty and fashion AR)
Perfect Corp powers beauty and fashion AR experiences across multiple brands, delivering sophisticated face and body tracking technology.
Luna (Best for eyewear shopping)
Luna specializes in eyeglasses and sunglasses try-on, providing advanced face tracking ensuring precise frame placement regardless of device.
Social Commerce AR
Snapchat AR Shopping
Snapchat has become a powerful retail channel through AR experiences. L’Oréal leverages Snapchat AR to enable makeup try-ons directly within the app, boosting engagement substantially. Gucci’s Snapchat AR shoe try-on reached 18 million users and drove tremendous engagement. Snapchat filters create inherent virality, with users sharing AR-enabled beauty looks across social networks.
Sephora on TikTok
Sephora’s TikTok integration features shoppable posts and AR makeup try-on directly within the platform. The brand’s makeup name generator achieved over 53,000 uses and a 15.4% engagement rate, making it TikTok’s most engaging beauty content. Sephora’s showcase tab on TikTok enables direct product purchasing without leaving the app.
Instagram Shopping with AR
While Instagram hasn’t launched native AR try-on as prominently as competitors, integration with Sephora and beauty brands’ shoppable posts enables AR-enhanced product discovery.
Emerging and Specialized Platforms
GlamAR (Best for web-based AR and VR solutions)
GlamAR delivers web-based AR try-on requiring no app installation, with 64% return rate reduction through accurate product visualization. The platform supports makeup, jewelry, glasses, and footwear try-ons across web and mobile contexts.
Try-on.io (Best for accessories try-on)
Try-on.io specializes in accessory visualization including glasses, watches, and fashion accessories with 3D product modeling for crisp, detailed visualization.
PictoFiT (Best for apparel, powered by Reactive Reality)
PictoFiT uses generative AI to transform clothing into 2D and 3D assets for AR visualization. The platform simplifies clothing digitalization, enabling retailers to launch AR experiences with minimal technical overhead.
Kivisense (Best for footwear, Shopify-integrated)
Kivisense focuses specifically on footwear try-on through Shopify integration, delivering hyper-realistic AR visualizations with accurate texture and color rendering across all angles.
Lowe’s AR App (Best for home improvement products)
Lowe’s AR feature allows visualization of paint colors, flooring, and home improvement products in actual spaces. Customers can preview paint colors on walls and flooring on actual floors before purchasing, eliminating the need to buy samples.
Selection Guide: Choosing the Right App
For Furniture Shopping: IKEA Place, Wayfair, Houzz
For Beauty and Makeup: YouCam Makeup, Sephora Virtual Artist, Banuba
For Fashion and Clothing: Google Virtual Try-On, Warby Parker, ASOS AR, Wanna
For Jewelry and Accessories: MirrAR, Try-on.io
For Multi-Category Shopping: Augment, GlamAR
For Social Commerce: Snapchat, Sephora on TikTok, Instagram Shopping
For Eyewear: Warby Parker, Luna, FittingBox
The AR shopping app ecosystem has matured into a sophisticated collection of specialized tools addressing specific shopping challenges across every major retail category. From IKEA Place’s industry-leading furniture visualization to YouCam Makeup’s makeup try-on dominance to Google’s cross-category virtual try-on for fashion, these applications collectively offer shoppers unprecedented confidence in online purchasing. The diversity of options ensures that regardless of what you’re shopping for—furniture, cosmetics, clothing, jewelry, or eyewear—specialized AR tools are available to reduce uncertainty and improve purchasing satisfaction. As AR continues advancing and adoption accelerates, these apps represent the current frontier of retail innovation, fundamentally changing how consumers make confident purchasing decisions from the comfort of their homes.