Shopsense AI, a trailblazer in making television and streaming content shoppable, has announced a significant partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration is set to transform the retail media landscape by introducing programmatic advertising across Shopsense’s retail media platform. By integrating this advanced advertising technology, broadcasters can now offer a seamless shopping experience that connects viewers with brands at the perfect moment—right when they’re inspired to purchase.
A New Era of Programmatic Advertising
For decades, TV shows, movies, sports, and live events have influenced consumer shopping behaviors. Recognizing this, the partnership between Shopsense AI and Magnite aims to harness this influence by introducing programmatic advertising into the mix. This integration allows broadcasters to leverage Shopsense’s frictionless second-screen shopping experience, enabling them to incorporate targeted programmatic ads from brands eager to connect with consumers precisely at the point of purchase.
Leo O’Connor, SVP of Advertising at Paramount Global, emphasizes the strategic importance of this partnership: “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve our viewers and advertisers. Our content inspires the shopping journey for our viewers, and simplifying the path to purchase by building content-curated storefronts is crucial. Making our stores accessible programmatically is essential for us as we strive to simplify buying.”
Enhancing Retail Media Effectiveness
As brand and performance buying teams seek better coordination in their media plans, they require supply partners that can address their entire funnel. Shopsense AI’s retail media platform offers TV broadcasters the tools to maximize exposure, consideration, and conversion rates for their sponsors. By capturing viewers’ focused attention through both the TV screen and their second screens, broadcasters can enhance their advertising impact.
The introduction of programmatic availability for retail media storefronts simplifies the process for brand and performance buyers. They can now coordinate their planning, activation, and measurement across preferred Demand-Side Platforms (DSPs), leading to more efficient and effective media campaigns.
Bryan Quinn, President & Co-Founder of Shopsense AI, highlights the advantages of this approach: “Brands want to connect with consumers while they’re shopping. While retail media has delivered strong performance, it often comes with limitations such as non-standard formats and restricted DSP and measurement options. Shopsense addresses these issues by allowing brands to use their preferred programmatic advertising strategies while engaging consumers throughout their shopping journey. Magnite’s flexible technology and leading industry partnerships make them the ideal launch partner for this initiative.”
Capitalizing on Retail Media Growth
The retail media sector is poised for significant growth, with U.S. retail media budgets expected to double to over $100 billion in the next three years. Sean Buckley, Chief Revenue Officer at Magnite, underscores the importance of this partnership: “We’re thrilled to partner with Shopsense AI. The opportunity to bring buyers to the point of sale with our suite of industry-leading targeting and measurement capabilities addresses the challenges faced by buyers due to the lack of standards in most retail media opportunities.”
About Shopsense AI
Shopsense AI is a pioneer in transforming media companies’ original content into shoppable experiences within their e-commerce sites and mobile apps. Their patent-pending, enterprise SaaS solution enables consumers to easily find and purchase AI-curated collections of products inspired by television shows, movies, sports events, and live broadcasts. With a low-lift, no-SDK integration, Shopsense offers publishers a quick way to activate second-screen shopping experiences, enhancing revenue, engagement, and loyalty.